It really has been a big year. A big year for Technology, Protesting and Politics! I’m not going to go into great detail here, but this is the list of the Top 11 News Stories in 2011 according to me… (and what was trending online through out the year.) 11. Kim Jon-il’s Death Self declared ‘supreme leader’ of North Korea, Kim Jong-il died on December 17th 2011. He ruled this [...]
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British singer-songwriter Ellie Goulding engaged her fans so brilliantly today and created quite a stir amongst her 1.2 million Facebook followers. Being a digital marketing passionista I had to share this, as anyone who loves social media engagement or knows just a little about Ellie, would be highly entertained by this little stunt! In a way that plays nicely into the hands of her mostly Generation Y (17 to 34 [...]
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With the first Baby Boomer turning 65 in 2011, the biggest population segment in the United States is racing towards retirement at an astounding speed. With an approximate population size of 77.6 million, this is a whopping 28% of the US population. I have never had the opportunity, till now, to work on a brand that focuses solely on Baby Boomers as a market segment, and the statistics are mind [...]
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While our USA economy is in recovery, our unemployment still rising and housing prices remaining low there is a definite shift in where budgets are being spent with marketing activities. Looking back at the Great Depression in the 1930’s it is clear that those companies who continued to spend on marketing activates as well as increase spend on brand awareness reaped the benefit for many years after. This is clearly [...]
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Don’t be Unsociable in Social Media! This is one of the lessons learned by Nestle in the last week as their fan page on Facebook exploded overnight with posts and petitions regarding the use of Palm Oil in their KitKat product. The comments and posts all began with the Greenpeace Video Campaign criticizing Nestle’s use of Palm Oil from unsustainable sources, which is used in several Nestle products including KitKat. [...]
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